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iPhone 2018: Our guess for the new names

Apple is coming out with a new iPhone 2018 model in September and along with the usual hype focused around the design and specs of the new flagship phone and friends, there is a lot of speculation around the name of the new model. You might think that the iPhone X (pronounced as iPhone 10) will be followed by the iPhone 11 but if we’ve learned anything in the last few years, its that Apple is anything but predictable. Here is our list of potential names for the new iPhone 2018 model.

iPhone 2018 Models: What do you call you?!Original image from iGyaan

No long ago in 2017, we saw a new design from Apple that was quite a departure from the iPhone 8. No physical buttons on the front of the device, a lot more screen, and the now 'iconic' notch. Perhaps this is why Apple decided to skip the number nine altogether, to emphasize the breakthrough of this new design by naming it the iPhone X (or 10). Knowing what we know about the new 2018 iPhone models to come this year – be sure to read of post about the iPhone 2018 specs and rumours – we can safely say there is not likely to be any major design changes. But what will the name be? Let’s try to figure out.


Without getting too specific on the technical details of the iPhone 2018 model, which you can find in another post, it’s important to take stock of what we know about the iPhone 2018 at the moment of writing this.

iPhone 2018 Fall Release

Apple typically unveils its new phones in Fall so you can expect the new iPhone 2018 models to be announced and released in September 2018.  The exact dates they are available for purchase are not immediately known but you can rest assured it will not be too long after the announcement event.

Three models

Granted that this is still speculative, considering that Apple has not officially confirmed three models. However, some leaked schematics and renders have given the Apple/iPhone community some serious hints that there were be three iPhones ranging in size from 6.5-inches (16.5cm), 6.1-inches (15.5cm), and  5.8-inches (14.73cm). We also know that one of the new iPhones (the 6.1-inch) will have an LCD display rather than an OLED display making it a lower cost option. Therefore, Apple may be giving us a low-, mid-, and high-range selection of devices.

Three prices

Last year saw the most expensive iPhone ever. The iPhone X initially launched with a price tag of $999. A lot of Apple fans may have experienced sticker-shock with the new flagship.

  • iPhone 8 - $699 – 23% of sales
  • iPhone 8 Plus - $799 – 21% of sales
  • iPhone X - $999 – 16% of sales


Looking at the prices and sales numbers from March 2018 quarter, it appears that indeed consumers weren’t quite ready to pay up to $400 more for a phone with features not so radically different to the previous model.

Custom iPhone X cases to protect your current phone.

This higher price tag is another reason why you should do as much as possible to protect your iPhone. Fortunately, we don’t only write articles, we also make it possible for you to design your own custom iPhone X case. iPhone X’s are cool but one with a cracked screen is not. Protect your phone today!


When thinking about the previous iPhone model names, the jump from iPhone 8 to iPhone X (10) seems very random. What did nine do to be passed over? Is it a secret unlucky number for Apple? Is there no 9th floor at Apple’s offices due to its unluckiness?

If you look closely you’ll notice that the first iPhone was released in 2007, making 2017 the 10 year anniversary of the iPhone. Que “a-ha” moment. It still feels like Apple discovered this late as if some intern mentioned the 10th year of the iPhone in passing some time in early-2017 and his manager took all the credit.

Name of the iPhone 2018? Let's look at past names.Original image from Gadget Fix St. Petersburg.


There is no shortage of suspected name for the iPhone 2018. Here are a few floating around the internet.

  • iPhone 2018 or the iPhone
  • iPhone 9 and iPhone 9 Plus (to carry on from the iPhone 8)
  • iPhone 11 and 11 Plus (or potentially the iPhone XI and XI Plus)
  • iPhone XS and XS Plus
  • iPhone XS, XM, XL (small, medium, large)
  • iPhone X Plus (following Apple’s normal approach)
  • iPhone and iPhone Plus
  • iPhone S, E, and X (taking a page out of Tesla’s book, but Apple never had a sense of humour.)


iPhone 9 and iPhone 9 Plus?

Assuming that the iPhone X was an exception due to the 10th year of the iPhone, perhaps iPhone will continue on with the iPhone 9 and 9 plus. The iPhone was set apart from its peers with the X instead of a number, but is Apple really crazy enough to confuse customers with the iPhone 8, iPhone X, and then the iPhone 9? Perhaps there could be enough of a design change that the iPhone X was purely a special edition. Not likely.

iPhone 11, iPhone 11 Plus and iPhone SE?

On the other hand, Apple could use this opportunity to reinvent the naming structure for its phones. Meaning that the 2018 iPhone models could be called the iPhone 11 and the iPhone 11 Plus. The lower cost phone could become the iPhone 11C or SE.

Only time will tell

Perhaps Apple is just waiting for consumers to name the phone themselves. Apple will choose the name with the highest search results. I say we write more articles about the iPhoney MciPhone-face Plus. Let’s make this happen!

There are some good arguments for some names but the real answer will come on September 9th. Regardless, you can rest assured that very soon after the launch of the iPhone 2018 we will have phone case for you to customize.

We’ve already got great custom iPhone X cases that you can add your own photos or designs to as well. You can even choose a few of our design. Just because your phone needs protection doesn’t mean it should be boring. Head to to discover other products that you can customize to match your personal style.

Make you own custom iPhone X case using our easy to use customizer.

Let us know your own guess at the names of the new iPhone 2018 models in the comments section below. Do you have a better one or do you think we nailed it?

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